In today’s competitive cannabis market, visibility is everything. As a cannabis brand representative, one of the most strategic moves a company can make is to partner with dispensaries to include products in delivery deals. While shelf space still matters, the evolution of consumer behavior—especially post-pandemic—has made delivery a dominant retail channel. Brands that understand this shift and leverage it smartly are not only increasing sales but also enhancing consumer loyalty, data insights, and market reach.
Front-and-Center in the Customer Journey
The cannabis customer’s journey often begins with a scroll through a dispensary’s online menu or mobile app. Being featured in a delivery deal places your brand in a high-visibility zone, turning passive browsers into active buyers. It’s comparable to end cap placement in a traditional store: the digital equivalent of eye-level branding. Whether it’s a “Buy One, Get One” (BOGO) deal, a percentage discount, or a limited-time offer, these promotions help your product cut through the noise of saturated menus and drive conversions.
Immediate Volume Boosts
Let’s be honest—volume matters. Participating in delivery deals increases the frequency and size of orders. Customers are more inclined to add your product to their cart when there’s added value tied to it. For example, if your vape cartridge is bundled with a free edible or discounted accessory, it turns into an impulse buy. The result? Faster turnover of inventory, higher production throughput, and more reorders from the dispensary.
Data, Data, Data
One of the most overlooked benefits of placing products in delivery deals is the data it generates. When your product is part of a promotional campaign tied to online ordering systems, you receive rich customer insights that are harder to track in traditional in-store purchases. You can analyze who’s buying, what region they’re in, how often they reorder, and what other products they pair yours with. This information is gold when it comes to refining your marketing, developing new SKUs, or pitching other retailers.
Brand Stickiness
The more often a customer sees—and tries—your product, the more likely they are to stick with it. Delivery deals offer a cost-effective way to increase trial, especially among first-time users or customers exploring new categories. A well-timed deal can transform a curious shopper into a repeat customer. Once someone has a positive experience with your brand at their doorstep, chances are they’ll seek it out again—whether online or in-store.
Building Strong Retailer Relationships
Dispensaries value brands that help them move product and enhance customer experience. Offering delivery-ready promotional deals makes your brand an asset, not just another item in the inventory. Retailers are more likely to spotlight your product on their homepage, in email blasts, or on social media if you’re proactively collaborating on deals. Over time, this elevates your brand from just a supplier to a strategic partner.
Final Thoughts
Incorporating cannabis products into delivery deals isn’t just about discounting—it’s a marketing strategy, a sales engine, and a branding play rolled into one. Brands that understand how to navigate this space can scale faster, build stronger connections with their customers, and become indispensable to dispensary partners. With delivery growing in consumer preference and convenience, now is the time for brands to embrace the power of well-placed retail promotions and move from being shelf-bound to screen-featured.
Releated article: STIIIZY: The Cult Cannabis Brand Redefining the American Market